Press Release

The Breeders’ Cup has Charged to the Front of the Worldwide Racing Stage.

In 1982 a group of prominent thoroughbred breeders from central Kentucky, led by the visionary John Gaines, hatched a plan. Their idea was to create a year-end, culminating championship for their sport. An event where horses from across the world could meet to settle the age old question, who is the best. An event that celebrated the best of horse racing. Put it on a national platform and helped to build the market for racing and breeding. Their vision – The Breeders’ Cup.

The Breeders’ Cup Trophy is an authentic bronze reproduction of the original Torrie horse that was created in Florence by Giovanni da Bologna in the late 1580s. The horse is an ecorche, showing the muscles of the animal in detail. The Torrie horse bears a close relationship to several drawings by da Vinci related to this project in the collection of Her Majesty the Queen at Windsor.

The Breeders’ Cup Trophy was cast from the original and was directly supervised and approved by the University of Edinburgh for the exclusive use of Breeders’ Cup Limited. The largest version of the trophy is permanently owned by the Breeders’ Cup, and is displayed at the official host track each year. Replicas are presented to the connections of the winners of each of the Breeders’ Cup World Championships races every year.

Equo Vitae Foundation to Offer New Charitable Line of Gourmet Coffee Supporting Equine Aftercare

Equo Vitae Coffee

Castle Rock, CO, September 18, 2017 – Recognizing a need for consistent, recurring sources of funding for racehorse aftercare initiatives, the Equo Vitae (For the Horse, Life) Foundation has been formed to fill this void. The Foundation’s efforts will focus on creating a variety of revenue streams for aftercare funding, including its first release – the Equo Vitae Coffee Collection. The developer of the concept, Dan Kelliher, feels “there is a need to do a better job bringing new ideas forward and in creating reliable long-term revenue sources. Too often we look to the same generous people to fund or solve the needs of our industry, and coffee reaches across the spectrum of horse racing fans, horse racing participants, sports fans, horse players and general marketplace consumers.” Kelliher continues, “We’ve put together a program featuring high-quality, specialty grade coffee, fair trade sourced, contained in packaging that’s environmentally conscious, with profits helping to support an important area of need for our industry.”

The initial product line announced today includes five high quality, gourmet coffee blends, each honoring notable racehorses from the Quarter Horse, Thoroughbred and Harness racing worlds. Produced in partnership with Erie Coffee Roasters, the Equo Vitae Coffee Collection features unique package designs and artful blends, including First Down Dash-Legends Morning Blend, Foiled Again-Classic Medium Roast, Game On Dude-Dark Mountain Blend, Rags to Riches-Sunshine Roast and War Emblem-Dark Bean Roast. The coffee collection is shipping now, with orders now being accepted and filled. Proceeds from coffee sales will be directed to several aftercare organizations in order to assist with equine care and program support costs, including New Vocations, Old Friends, and A Home for Every Horse. Additionally, profits from the First Down Dash-Legends Morning Blend will be donated to The Scoop Vessels Scholarship Fund, managed by the American Quarter Horse Association.

About the Equo Vitae Foundation: Utilizing Newman’s Own brand as a model, Equo Vitae’s goal is to provide consistent funding for race horse retirement programs. A variety of ideas will be pursued by the Foundation, including product initiatives, strategic group purchasing opportunities and lobbying efforts focused on racing commissions for regulatory support. The Foundation is the brainchild of founder Dan Kelliher, a lifelong horseman and racing aficionado, who says “I love horseracing and wanted to show some direct, personal investment in making a difference in the lives of the horses. Capturing new revenue streams for the care of our horses as they transition from the racing world to other careers or retirement is an effort I’m happy to commit resources to.”

Erie Coffee Roasters is a specialty coffee roastery nestled in beautiful Erie, CO, just East of the Rockies. Part of the mission of Erie Coffee Roasters is to support Non-Profit organizations via their private labeling program, which contributes a significant portion of proceeds to the non-profit. Programs to date include partnerships with American Cancer Society, Colorado Therapeutic Riding Center, Meals on Wheels, and now, the Equo Vitae Foundation.

For more information or to order, visit https://www.eriecoffeeroasters.com/collections/equo-vitae-collection